The international recession has caused a consumer trend of ‘nesting’. Consumers now stay at home more and focus on beautifying their homes and gardens. 

Flowers play an important part in ‘nesting’ – and Lowensvlei plays an important role in helping their customers achieve this.

Lowensvlei is a 17ha flower farm located in Tierfontein, 8kms outside of Malmesbury and only 40 minutes from Cape Town. 

In December 1999, Cilla and Brian Lowen bought this neglected property and over the years transformed it into a supplier of top quality gerberas, Geraldton wax, carnations and pincushions for exporters, wholesalers, florists and designers throughout South Africa.

Lowensvlei’s slogan ‘Our care shows’ is integral to their mission statement:

            ‘Our care shows’ is a value that is expressed in the quality of

            our plants, our attitude towards our customers, and care

towards our staff and the communities in which they live.’

Lowensvlei staff are encouraged to fulfil their potential:  some have vegetable gardens on the farm, while others have their own businesses and do flowers in their communities for weddings, special occasions and funerals.